inside the box
our approach is about asking questions, to learn as much as possible about the context in which the product/problem exists. this does not limit innovation, constraints are a virtue & thinking inside the box allows us to put people first, good design enables you to delight people & it's people who buy products.
innovation is not an act of creation, it is a journey of discovery. 99% of the information needed to design great products is out there, we work closely with our clients helping them understand where to find answers & add the 1% that turns them into opportunities.
good product design is about understanding; it's great to think outside the box, but to really get to the source of a problem, you need get to the 4 p's of thinking inside the box:
people who you & your company are, your skills & capabilities
people what the competition is & where you are in relation to them
people where your customers are & how you're going to sell to them
planet how what you're doing affects others & the environment