our people

our peopleborn in Sheffield, jonny trained as a product designer at Coventry University & Sheffield Hallam University. as anyone who knows him will tell you, Jonny looks at the world through design; constantly making connections, adapting & interpreting to understand the world, always working things out. he has a natural ability to think laterally; drawing inspiration & ideas from different industries & all walks of life.

free thinking is about connecting the things you see and the things you don't...constantly striving to understand why, to keep learning about people; designing the experience around them”

  • re-engineered the propulsion system
    of a two-seater hovercraft at just 17
  • 'most enterprising student in Yorkshire
    and the Humber’ 2005 Shell STEP
  • VentureFest Yorkshire investment
    competition finalists 2007

our peoplea chartered accountant MBA, john has over 25 years experience in manufacturing as a financial director and non-executive director. he is naturally gifted with numbers, while being commercially astute across a broad range of topic areas, from finance to cutting edge science, applying incisive and pragmatic thinking to support your business strategy and product development priorities.

“for products to be successful, their innate appeal must be matched by the attractiveness of their commercial potential; they must give value to the customer and add value to the bottom line”

our network - we have an extensive associate network of contacts across a broad range of industries, so whatever needs doing, we have the connections to make it happen - contact us